Between 2020 and 2030, it’s projected that about 2.6 million new healthcare jobs will be added.
With so many jobs to fill, how can medical employers find and hire top talent? How can they stay competitive in their market? The answer: a talent acquisition strategy.
Finding and hiring the best talent is so important for the medical field, which means there is a lot of pressure to get it right. But how do you know what to do and what kind of strategies to use?
In this post, we’ll go over some of the most useful talent acquisition strategies that medical employers can use to land top talent.
Keep reading to learn more.
Build Your Brand
Something that is helpful but often overlooked in healthcare recruitment is building a strong brand for your company. This is especially important for those in the medical field, where job candidates often put a large emphasis on the reputations of potential employers.
Many candidates care about the reputation of a medical facility because many patients care about the reputation. This will directly impact the amount and diversity of cases that employees get to work on.
Having a strong brand also helps to communicate your mission, vision, and values to both current and potential employees. People like to clearly see and understand these, which can also help with keeping your current employees.
When potential employees see that your current employees are happier and tend to stay longer, it shows them that it is likely a healthy work environment.
Build Relationships With Medical Schools
By building relationships with medical schools and universities, you gain access to a large pool of qualified potential employees.
Get involved with on-campus events like career fairs and workshops so you can start building relationships with potential hires early. These connections will also make it easier to verify a candidate’s qualifications and to get reliable references.
This relationship goes both ways and also benefits the school. This allows them to advertise that they have connections with medical employers that can help students land internships and jobs in the future.
Offer Strong Benefits Packages
With such a competitive market, employers have to be able to set themselves apart. One way that they can do this is by offering solid benefits packages.
With more power in the hand of the potential employees, they are looking for better benefits and greater flexibility. Consider offering benefits such as flexible hours, wellness packages, student debt assistance, mental health services, and relocation benefits.
The amount of schooling that is required for most medical positions does not come cheap, so offering debt assistance can be a big bonus.
Relocating for a job can be incredibly stressful. From finding and starting the job, finding a place to live, and everything in between, there is a lot to be done. Offering relocation benefits, not just an allowance, can help to relieve some of that stress and make the employee’s life much easier. This will help them to start the job off on the right foot, already feeling valued.
Employers should also include professional and personal development programs in their benefits. Professional development is a win-win for the employee and employer. All of the skills and knowledge the employee gains from it will likely be put into work for the employer.
But also offer personal development classes on important things like personal finance or cooking. These things can help enrich their lives and makes for happier employees.
Feedback is one of your most powerful tools to help improve your talent acquisition process and get more hires.
Talk to recent hires, see what they liked about the process and if there is anything that could’ve been done to make their candidate experience better. Ask them what was most important to them when making their decision.
If possible, talk to the candidates who were made an offer but declined. Ask them what could’ve swayed their decision or what it was that the position they did accept did differently that worked.
Then, once you get that feedback, be sure to actually put it to use. Your process should always be changing and improving.
Speaking of always changing and improving, it’s important for you to always be updating your technology and processes and staying on top of what’s happening in the medical field. There are always new discoveries, treatments, and technology emerging, be sure that you’re doing your best to stay current on these updates.
A big draw for many candidates is getting to learn and use new technology to stay on the cutting edge of the medical field. You can use this as a major selling point if you stay up to date on these things.
This also includes any systems or technology that will make their lives and jobs easier on the administrative side of things.
While you’re making updates, be sure to include any software you use for your talent acquisition strategy. The more you can automate and streamline this process, the easier it will be for candidates.
Use Niche Job Boards
While putting your job posting on well-known general job boards will help it reach a lot of people, using niche job boards allows you to reach more of the right people.
This makes the process quicker since you won’t need to weed through people who aren’t actually qualified. Additionally, the people who see the posting will be more likely to actually apply since they were on that niche job board in the first place.
Talent Acquisition Strategies for Medical Employers
It’s more important than ever for medical employers to use talent acquisition strategies. Many of the top talent candidates will have their pick of jobs, so you need to do what you can to stand out.
If you’re ready to take your talent acquisition to the next level and want the help of professionals, register with us today!